What are the codes that govern our advertising practices?

We may occasionally update this document. When you use our platform, the current version

posted on this page is applicable.

MrD is an inclusive brand which strives to represent a culturally rich and diverse nation. All
imagery and communication published or associated with MrD must align with the company’s
values.

This advertising code sets out our commitment to all commercial advertising on the MrD
website and associated apps, to ensure that all such advertisements are lawful, honest,
decent, truthful and transparent. Adherence to this code ensures MrD remains a trusted brand
and a responsible corporate citizen.

For purposes of this code:
“commercial advertising” means all forms of paid-for advertising on the MrD website
and associated apps, which includes advertising display banners, carousels, pop-ups,
and boosted search result product listings like sponsored ads; and
“advertiser” means the entity at whose instance the advertising appears, depending on
the circumstances it may be MrD or any other third party (for instance an outlet or
restaurant trading on the platform).

Commitment to lawful advertising
Advertisers must ensure that the commercial advertisements on the website should be in full
compliance with all applicable legislation and regulations.

Commitment to honest advertising
Advertisers must ensure that commercial advertisements should not, when considered in
context, be so framed as to abuse the trust of the consumer or exploit their lack of experience,
knowledge or credulity.

Commitment to decent advertising
Advertisers must ensure that commercial advertisements should not, when considered in
context, contain any foul language, obscenities, defamation, hate speech or derogatory
comments.
Commercial advertising should not, when considered in context, contain anything which might
lead or lend support to acts of violence or criminal activity, nor should they appear to condone
such acts.
Commercial advertising should not, when considered in context, contain any negative gender
stereotyping or negative gender portrayal.

Commitment to truthful advertising
Before commercial advertising is published, advertisers must hold in their possession sufficient
documentary evidence to support all claims, whether direct or implied, that are capable of
objective substantiation.

Commitment to transparent advertising
When our customers search for products on our platform, any paid-for boosted search result
product listings which appear with the organic search results should be marked as a
“sponsored” product listing. Transparency ensures that our customers are aware that these
search results have been paid for by advertisers.

If you do not think Mr D, or any advertiser on the Mr D website, is adhering to our commercial
advertising commitments, please let us know by emailing [e-mail].