What kind of results can I expect from my promotion?

Results are subject to many factors such as:

• The type of promotion: as a rule of thumb, the deeper the discount, the better the results
• The item you are promoting: it is advised that you run promotions on top selling items for the best results
• The time-based parameters of your promotion: running a promotion off-peak will not perform as well as running a promotion during peak trading hours
• The competitive environment: it's important to stay on top of what your competitors are doing to ensure that your promotions strategy is relevant

It is important to take note of what works for your restaurant and what helps you achieve your business goals.